Our Story

Paying homage to
our best friends

Almost 40% of Australian families own a dog. Dogs are by far the most popular form of a family
pet, many of them treated at least as well as any member of the family.
They are part of our culture, whether it is as a beloved family pet
or as Lassie, Hooch, Pluto, Snoopy, Toto, Marley, Rin Tin Tin or Scooby Doo.

Winery dogs. Every winery has one, usually more. There have been books devoted to them. One well known Clare Valley winery even listed their dog in their official details as their PR manager (perhaps he chased away harsh critics?). Put bluntly, Australian winemakers are dog people. But after all, who isn’t?

Now this love has been taken
further, and we have Sit Stay
Society wines to celebrate our best
companions, who are always by
our side.